The origins of Pink Ribbon International
How it started
In October 1997, American citizen Paul Davidson registered pinkribbon.com and launched a website directed to and available for all people in the world engaged with breast cancer. The website was dedicated to raising awareness and funding for breast cancer.
In 2008, the initiative was extended and expanded creating the non profit network Pink Ribbon Inc. in New York. The objectives were defined and the idea launched an international charity platform for breast cancer awareness and funding (awareness, advocacy, alliances, alignment and accreditation).
Throughout the years this initiative has grown into the international platform as we know it today, covering more than 30 countries over 5 continents.