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We don’t accept, approve or tolerate the use of breast cancer awareness as a pure marketing instrument. Therefore, we will publicly denounce situations that take advantage and misrepresents the pink ribbon symbol and its meaning.

Here you can find a few examples of bad use of the pink ribbon spirit, some are scams that take advantage of people’s goodwill and other abuse their trust by pretending they support the breast cancer fight while taking money from major industries that use toxic chemicals in their products.

For all them, we have created the Pink monkey award, a prize that recognises how deaf, dumb and blind they can be when economic and personal interest are above a real cause, the fight against cancer.





And the Pink monkey award goes to…

Mrs Lea Goldman deputy editor of Marie Claire Magazine USA


‘Pink Monkey’ Lea Goldman showed her three excellent skills (blind, deaf and dumb) by writing an article about commercialisation of bc without doing any critical research on the matter.

Most shocking was the donation advice of Marie Claire promoting four cancer initiatives, amongst them Marie Claire’s biggest advertisers Avon (Johns Hopkins Avon Foundation) and Estee Lauder (Breast Cancer Research Foundation).

Lea “accidentally” forgot to mention that over the years Marie Claire has published advertisements of cosmetics which ingredients can be related to breast cancer. Moreover, Marie Claire earns globally huge amounts of pink washed advertising money financed by the commercial industry.


Stichting Pink Ribbon, a Dutch charity foundation


Stichting Pink Ribbon, shocked Holland when a $27 million scam was discovered in 2011. It was revealed then that the charity only spent $390 thousand of its $27 million donation revenues on breast cancer research, as discovered by a thorough investigation conducted by the Dutch television (Nieuwsuur/NOS). In 2009 and 2010 no funds were used for breast cancer research.

In comparison Pink Ribbon International spends at least 90% of its income for accredited breast cancer research projects. Stichting Pink Ribbon realised 1.4 %.

In 2003 the Dutch foundation started copying and claiming exclusivity of USA originated Pink Ribbon concept in the Netherlands. It has since monopolised Pink Ribbon and refused other cancer charities like KWF to use the international well known symbol.

Stichting Pink Ribbon is not associated to Pink Ribbon International and has used all legal means to successfully ban Pink Ribbon International from the Netherlands, based on a 2003 trademark registration. 

Funds are raised by sale of pink ribbon products, pink merchandising supported by glossy Pink Ribbon magazines published by Sanoma.

Stichting Pink Ribbon has been criticized because of its focus on ‘pink washing’, exclusive Gala events (organised by Estee Lauder) excessive marketing expenditures and vulgarising the lethal disease. Dutch celebrities are also said to be ignoring the reality of cancer.

Two major Dutch cancer organisations, KWF Kankerbestrijding and A Sisters Hope have terminated their partnership with Stichting Pink Ribbon.

Source: NOS NRC Volkskrant Parool


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