October is the official Breast Cancer Awareness Month, with each year being pinker than the last. Breast Cancer Awareness Month is all about increasing the awareness of the importance of early breast cancer detection.
The National Breast Cancer Awareness (NBCAM) program was founded in 1985 by Zeneca. Set up as a weeklong campaign aimed at promoting mammography as the most effective weapon in the fight against breast cancer. The NBCAM has now grown to an international phenomenon, with events and activities each October which increase awareness, and raise funds at the same time.
Each year dozens of world-famous landmarks are illuminated in pink light. This is to draw attention to the importance of mammography screening for early diagnosis of breast cancer, as well as the research for finding ways to cure and prevent breast cancer. Take a look to some pictures of past landmarks.